statistically speaking smoking cigarettes is Chart: Who's in the U.S.? The rise and fall of

As the youth e-cigarette epidemic grew, Altria, maker of the best-selling cigarette brand Marlboro, announced it had invested a $12.8 billion stake in JUUL Labs, maker of the top-selling e-cigarette and, in September 2019, an Altria executive was announced as JUULs new CEO

Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you Replacing cigarettes with a better alternative than continued to smoke** that does not produce smoke or ash but still provides real tobacco experience is possible with IQOS

Real Annual Savings By how much you actually smoke

Barnes TRE, Drake R, Paton C, et al